Jessica Hart shows off her toned figure!

She appeared in the 2009 Swimsuit Issue of Sports Illustrated, and four years later, Jessica Hart is still sporting the same terrific physique.   The Australian model is the new face – and body – for Calzedonia swimwear, featuring in their full summer fashion campaign in an array of bikinis and beachwear items.   Totally in place on the sand, Jessica, 27, looked every bit the surfer chick.

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The various swimsuits vary from bandeau and high-waisted briefs, to halter-necks and side tie bottoms.   But no matter the shape or colour, all of the beach items look amazing on Jessica.

The beautiful Australian model – who is dating shipping heir Stavros Niarchos III – hasn’t kept her cover girl shape without effort.   Jessica is proud to share her fitness regime, and says that any model who says they don’t work out is telling a lie.   Speaking to the Sydney Telegraph, the 27-year-old said: ‘There’s no such thing as those girls who don’t work out. Even the girls who say they don’t exercise usually do. You have to.’

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‘It’s just part of my life. I run, cycle, do pilates, work out in the gym … everything really. I try and mix it up to keep it interesting but it’s just part of my job.   ‘We have to look good and you never know in this industry when it all might just go away.’   Clearly the effort has paid off for the model who is obviously fronting this swimwear campaign, and getting dressed by top designers for events, including the Met Ball last week.

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Kimberley Garner shows off her bikini body!

She’s the willowy blonde who shot to fame on Made In Chelsea.   But away from the bitching and backstabbing of the E4 reality show, Kimberley Garner has been working on a new project – her own range of swimwear.

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The 23-year-old star is seen showing off her tanned and toned figure in a variety of her sexy bikinis and one-pieces in a stunning Barbados photoshoot.

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From tiny monokinis to even smaller Brazilian style bikinis, Kimberley has been working on the Kimberley London line for the past few months to perfect her designs.   But while she has only been seeing the dream become a reality over the past few weeks, she insists that she has had the ideas for the range since the tender age of nine.   ‘I’ve been working on this range since 1st January but I’ve had the ideas since I was a child and I got told off for sewing sequins onto a bikini while I was in school!’

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And Kimberley has certainly pulled out all the stops to ensure that her range is a success – from funding it herself to the fact the designs are made in England, to the fabric imported from Italy and the tiny gold coin and ‘K’ details made in France.   She said of the range: ‘I wanted to make my designs wholesome but also sexy and cheeky, and provide an aspirational image for young girls.’   The reality star has also ensured the swimwear is affordable, with the £65 price tag sitting somewhere between high-street prices and designer.

She said: ‘Melissa Odabash’s bikinis cost around £200 so I wanted to keep the price down on my designs.’   But Kimberley’s comment about pricing comes after Melissa’s recent comment slating the young star for daring to design her own swimwear collection with no experience.

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However, Kimberley is fully aware of the hard work that designing swimwear requires, having given up all of her free time over the past five months to dedicate herself to making her new business perfect.   She said: ‘I haven’t seen a weekend for months. This is my baby and I’m doing everything I can to make it a success.’   Kimberley’s designs can be purchased from her website Kimberleylondon.com

Irina sizzles in new campaign!

She’s no stranger to wowing her fans with her incredible body in skimpy swimwear.

But Irina Shayk has reached a whole new level with the new campaign for Beach Bunny, sizzling in a variety of tiny two-piece.   The 27-year-old Russian model looks incredible in the pictures, entitled Take Me To Rio, showing off her enviable curves in the process.

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But while the shots are likely to thrill her legions of male fans, they will have to suffer in the knowledge that she is spoken for by Portuguese football ace Cristiano Ronaldo, 28.   In a collection of sensational photographs the model poses down on the beach to showcase the latest collection of designs from the swimwear brand.

The occasional sarong and thin summer shawl provides a little bit more cover for the former Sports Illustrated star.

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As she frolics on the beach with her long thick hair gently catching in the wind, the model looks like she could audition to be a bond girl – or for a Baywatch reboot – as the cameras capture her in a variety of poses.   With minimal accessorizing in the form of thin-chained necklaces and a few statement bangles, the pieces of beach-ware are allowed to take what little limelight is left after attention falls from Irina’s incredible body to the pieces in question.   The collection has been given the stamp of approval from the model herself who tweeted her appreciation earlier on Wednesday.

‘What do you all think of the new Beach Bunny Swimwear BRONZE collection?’ she asked her (just under) 250,000 followers before declaring: ‘I LOVE it :)))’   She added a link to a video from the campaign shoot which shows the pieces – and Irina – in action.   It is not the first time the Russian has showcased her figure as part of a campaign.

Beyonce shows off her bikini body!

She’s got one of the most envied bodies in the world, and it’s certainly not hard to see why.

Beyoncé is seen showing off her incredible figure in the new H&M Summer campaign, wearing a variety of tiny two-pieces.

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The 31-year-old singer displays her washboard abs and hourglass figure as she smoulders for the camera in the new shots.

From a yellow halterneck bikini to a black fringed number and a tie-dye two-piece, Beyoncé looks picture perfect in every image, shot by Inez van Lamsweerde and Vinoodh Matadin.

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Beyoncé said of the campaign: ‘I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.   ‘It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.’

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Donald Schneider, Creative Director of H&M, added: ‘H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise.   ‘It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer.’   And Ann-Sofie Johansson, Head of Design for H&M, said: ‘In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer.

‘There’s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini.

‘What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.’   The images of the singer, which will be featured on billboards and editorial adverts worldwide, see her billed as Beyoncé as Mrs. Carter in H&M – referring to the star’s upcoming Mrs. Carter world tour.   The new H&M campaign will hit stores and online from May, and features swimwear and beachwear pieces as well as a tie-dye bikini from the H&M for Water collection.